Cadet Car Rentals
Web Design + Development
The owners of Cadet Car Rentals were looking to redesign their previous website. One thing was certain, that they wanted to incorporate an e-commerce platform, thus setting them ahead of their local competition.
The Problem
My main challenge was to understand the target market of users who have utilised e-commerce platforms, analyse the competitive landscape of the sites in this category (vehicle rental), and to design and develop a well crafted site for the brand.Â
The Process
In 2016, the owners of Cadet Car Rentals tasked us with the opportunity to redesign their current (at the time) website. The first order of business was to do a competitive analysis of e-commerce platforms available in the business’ region. From here on out, we analysed the local competition, in an effort to gain insight and feedback; it was important to grasp a thorough understanding of our competitors strengths and weaknesses. We worked closely alongside the owners of Cadet Car Rentals, helped pinpoint the features that they deemed necessary to create their web presence.
