Justin Pinder Car Rental
Web Design + Development
The brand was looking to create and launch a website, thus enhancing their online presence. Because Justin Pinder Car Rental didn’t have a website before, we were about to construct their foundation for a new digital era.
The Problem
My challenge was to understand the target market of users who have used car rental services in the past, analyse the competitive landscape of the sites in this category, and to design and develop a seamless, user friendly site.
The Process
In 2017 we worked along side the owners of Justin Pinder Car Rental to design and develop a website for their brand. Given the competitive environment, we had to come up with a strategy that would make the product stand out on the market. From the beginning onwards, we analysed the competitors in the area, to get insights and feedback. Working closely with our target groups helped us define what features we needed to create a unique and performance driven website, that not only showcased the business itself but also provided information that persons visiting the island, might be interested in. By narrowing the focus on the essentials we were able to craft a clean, well designed website for the brand.
