Justin Pinder Car Rental
Web Design + Development
Needless to say I was elated when the owners of Justin Pinder Car Rental approached me to redesign their previous website. They wanted an island inspired look, all while striving to maintain the same easy to use interface.
The Problem
My challenge was to understand the target market of users who have used car rental services in the past, while also taking into consideration the current client base for this busines, analyse the competitive landscape of the sites in this category; in this case, vehicle and scooter rentals), and to design and develop a well crafted site for the brand.
The Process
In 2019, the owners of Justin Pinder Car Rental tasked us with the opportunity to redesign their current website. The first order of business was to do an analysis of similar platforms in the business’ region, in an effort to gain insight and feedback; it was important to grasp a thorough understanding of our competitors strengths and weaknesses. We also had to take a deep dive into an untapped market to the area (scooter rentals). We worked closely alongside the owners of Justin Pinder Car Rental to help pinpoint the features that they deemed necessary to create their web presence. They wanted to bring a taste of the island to the website, which allowed us to really dail it up a notch with island inspired colour palette and imagery.
